An Exploration in Authenticity, Vulnerability & Unapologetically Standing in Your Power.
UI/UX, Website Design + Build for Ashley Logan.
Ashley is an entrepreneur, community builder, business coach, podcast host and champion of female business owners.
She wanted a digital space where she could share her personal journey as an entrepreneur, a mom and someone who is driven to create impactful experiences for herself and for others.
The Approach
VISUAL STORY TELLING + IMPACTFUL MESSAGING + CLEAR SERVICE VERTICALS + COMPELLING IMAGERY
Design Goals
→ Create a website which feels relatable, authentic and non-corporate.
→ Clearly communicate Ashley’s services, offerings and values.
→ Showcase Ashley’s warm and inviting personality.
→ Position Ashley as a peer and equal who wants to walk with her clients on this journey rather than “preach” to them.
→ Attract like minded individuals. Ashley’s goal was to connect with high-impact men and women eager to make the world a better place + those seeking meaning in the world.
→ Incorporate brand icons, elements and photography to add a personal touch.
