Complete redesign to properly reflect the heart and purpose behind the brand.
Branding, Logo Design, Web Design + Build for The Professional Women’s Club of Chicago
Brand Design Direction
// Bold // Approachable // Modern // Minimalistic //
The creative process is an iterative, sometimes messy and beautiful road to get to a final result.
Logo concepts based on PWCC’s core principles of women supporting women, uplifting one another and creating an environment for growth and learning.
Final Brand Mark, Logo Design and Variations
Website Goals
Create a website which is a strong selling tool.
Show how impactful becoming a member is through a curated photography collection and strong copy.
Strong UI/UX to convert website visitors into new members.
Simplify the UI/UX to register for events.
Clearly define special interest groups and all the ways members can get involved.
