A community for stroke survivors.
Logo Redesign
Contract partnership with Shine Thru Agency.
Stroke of Love is an online platform that provides a safe space for stroke survivors to connect with others, share personal stories, find resources & support, foster friendships and even match romantically.
Strategic Partnership with Shine Thru Agency.
Stroke of Love wanted to maintain their brand colors + typography and refresh their existing logo.
Shine Thru Agency sent over this branding deck to get me started.
Existing Logo + Redesign Goals
→ Stroke of Love's only request was to maintain the red ribbon as a focal point in the new design. The ribbon represents stroke survivors. Aside from that I had free reign to design.
→ Create a strong brand mark and work mark logo.
Design Option One
ONE: Use the ribbon as the letter L.
TWO: Use the negative space within the ribbon to create a heart + faces. This symbolizes love and community.
THREE: The tiny heart between the two faces symbolizes the love and support between the community members, whether that be platonic or romantic.
Design Option Two
ONE: Use the ribbon as the letter O.
TWO: Use the negative space within the ribbon to create a heart.
